|
VIRAL
CHANGE™
An unconventional approach to the management
of change for any
company.
VIRAL
CHANGE™ is the alternative to slow, painful and
unsuccessful change management in
organisations.
The traditional model is linear: big change
needs a big set of initiatives cascaded down via big communication
programmes. In VIRAL
CHANGE™, a small set of behaviours is spread by a
small number of people through their networks of influence.
This creates massive behavioural tipping
points, generating new routines and 'cultures'. Viral Change is
about creating an internal epidemic of success in whatever way you
have pre-defined success.
The concept of VIRAL CHANGE™
challenges the most popular and established assumptions
about the management of change. Here are just a
few:
- Big change requires big actions and it
needs to be top-down.
- People are resistant to change. It is
a slow and painful process.
- New processes and systems will create the
new necessary behaviours.
Do you believe that change could happen in a
different way? Would you like to think so (having suffered
sufficiently when you have been involved in big changes
that didn't work?)
ASK
Coaching is an Associated Practice of
VIRAL CHANGE™ and as such is
accredited to conduct Viral Change™ programmes in conjunction with
The Chalfont Project.
 Interested in finding out how you
can implement fast, efficient change in your organisation.
Contact info@askcoaching.com
Or follow this link: www.viralchange.com
|
* Dr. Leandro Herrero is the author of
a number of books, including those shown above and pioneer of
Viral Change™. He is the co-founder and CEO of The Chalfont Project Ltd, an international consulting
firm of organizational architects.
|
